The Beauty Industry in Africa and the Middle East has estimated at about $27.1 Billion in 2018. While Black consumers are reported to spend 9 times more in Beauty than other ethnicities, we can’t help but imagine the positive environmental impact this would bring if brands were to be more conscious in all their processes whilst educating consumers. This in-turn would help consumers to make more ECO-FRIENDLY buying decisions.
At Conscious Lifestyle Collective, we’ve come up with creative and educational content whilst promoting eco-friendly products. We used social media, our blog and newsletters to drive awareness. As we dive in deeper, we found research which shows GREEN CONSUMERS life in urban areas such as the Western Cape and Gauteng. Furthermore, the more disadvantaged communities that live in Townships and inner cities lack:
1. GREEN EDUCATION
2. GREEN PRODUCT OFFERING
3. PROMOTION OF ECO-FRIENDLY PRODUCTS AND BENEFITS
4. GREEN ACTIVITIES I.E. RECYCLING, REUSING AND REDUCING
The common social media comments and concerns address the fact that someone living in disadvantage communities has much more to worry about than to have an environmental concern. While this is true, it is still important to educate people about how to make better environmental decisions which in-turn will benefit them greatly. The other concern is how expensive it is to live consciously, we also agree that most of the products available are pricey, this is more reason to make it accessible, the higher the demand the lower the cost of making goods.
Here’s what you can do as a Beauty Brand and as a consumer you need to use your voice, educate brands and hold them accountable but do so with kindness:)